全銀座会・銀座通連合会
銀座の街の活性化と土地に根付く伝統文化を継承するための組織の広報活動支援
Organizations that have been dedicated for over 100 years to revitalizing the Ginza area and preserving the local traditional culture rooted in its land.
銀座の街で開催されるイベントの広報活動を強化
2022年にオータムギンザの広報支援を単発で受託。2023年春から年間契約を結んだ。銀座の夏祭り「ゆかたで銀ぶら」をはじめ、「オータムギンザ」の広報を手がける。
イベント開催時に新聞・雑誌媒体やウェブメディアへの積極的なアプローチを行い、イベント告知記事の獲得とイベント開催記事の露出につなげている。
またオウンドメディア、SNSを活用して銀座の魅力をZ世代やインバウンドへのアプローチを促進することを提案、フォロワー数の向上に繋がった。
Strengthening promotional activities for events held in the Ginza area
In 2022, we undertook a one-off project to provide promotional support for “Autumn Ginza.” Starting in the spring of 2023, we established an annual contract. Our efforts include handling the publicity for events such as Ginza’s summer festival, “Yukata de Ginbura,” and “Autumn Ginza.”
During event periods, we actively engage with newspapers, magazines, and web media to secure event announcement articles and maximize exposure through event coverage.
Additionally, we proposed leveraging owned media and social media to highlight Ginza’s charm and enhance its appeal to Generation Z and inbound visitors. These efforts contributed to increasing the number of social media followers.
Client:
All Ginza Association・Ginza Street Association
Sector :
Life Style
Capabilities :
PR
Consulting
Official Photo Shooting Arrangement
Year :
2022. 9-11
2023. 4 – Present
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